Popular culture is when readily available artefacts, such as ideas perspectives that are considered “mainstream” produced or aimed at the masses, in the 20th and 21st century.
- game of thrones
- fairtrade items
- social networking
- reality tv
Popular culture is constantly thriving due to the masses( the public/ consumers) consuming and insuring such popular artefacts are in demand.
It is argued that popular culture is derived from mechanisation of the industrial revolution. During and after the revolution science and fact over ruled the idea of religion or “enlightening”. It became to age of reasoning. This later lead to efficiency in mass producing and therefore mass communism.
In todays society it is argued that due to mass:
People are psychologically isolated, we depend on social networking and the internet. We fear social contact wanting to hide ourself away instead of having to actually face the world. Were gradually becoming less interested in having a central unifying value or purpose. Not only that but where starting to unintentionally change our characteristics of a complex culture.
Before the industrial revolution society’s main focuses were family’s, village community, religion and traditions. Now our priority have changed we dont revolve around these factors. We have stepped into an era of atomisation. A life where the whole world doesn’t revolve around religion our social structure and traditions are very different from what they used to be due to the industrial revolution and urbanisation. We base our social interaction on contacts, theres no feelings, no bonds. WE only seek to know what they can do for us rather than who the person is to us.
Mass Media has shaped mass culture and transformed, perhaps for the worse, both our world in a cultural and social context and ourselfs as the masses.